GIVE

Gratitude • Impact • Voice • Engagement

A Free Educational Resource for Nonprofit Leaders, Board Members, Volunteers, Fundraisers, and Community Builders

Developed by Dr. Sanjay Bindra, MD

The GOSUMEC GIVE System is a relationship-centered framework that helps mission-driven organizations strengthen trust, belonging, participation, and long-term support through four connected practices: Gratitude, Impact, Voice, and Engagement.

Rather than treating stewardship as something that happens only after a gift, GIVE makes relationship-building a continuous organizational practice. It helps supporters feel appreciated, understand the difference they make, contribute their perspectives, and participate more meaningfully in the mission.

The framework was developed through practical experience at GOSUMEC Foundation USA and informed by findings from The GIVE Study, a prospective field study of donor retention, recurring giving, trust, and community participation in a volunteer-led nonprofit organization.

ICCO® and GIVE: ICCO® — Identity-Centered Community Organization — describes the kind of organization we seek to build.
GIVE provides a practical pathway for how the organization relates to people every day.

Free Educational Series

The GIVE™ Educational Video Series

A six-module educational program designed for nonprofit leaders, fundraisers, board members, volunteers, alumni organizations, membership organizations, and community builders.

Cost: Free

Format: Online Educational Videos

Instructor: Dr. Sanjay Bindra, MD

Certificate: Available upon completion

Register Below to Receive Access

Register for the GIVE Educational Series

To receive access to educational videos, webinars, presentations, implementation resources, and future updates regarding GIVE and ICCO®, please complete the registration form below.

Areas of Interest

Consent for Communication

8 + 14 =

Why GIVE?

Many organizations work hard to attract donors and volunteers but communicate with them mainly when asking for money, time, or action. This can produce transactions without creating durable relationships.

The GIVE framework explores a more useful question:

What changes when every interaction helps a supporter feel appreciated, informed, heard, and involved?

Gratitude strengthens connection.

Impact makes contribution visible.

Voice creates agency and belonging.

Engagement turns belonging into participation.

Together, these practices help organizations move from episodic outreach toward consistent, relationship-centered participation.

The Four Elements of GIVE

G — Gratitude

People remain engaged when they identify with a mission, not simply because they are asked to participate.

Gratitude is more than acknowledgment. It is the consistent practice of helping people feel seen, valued, and connected to a shared purpose. Meaningful gratitude recognizes the person, not only the transaction.

Learning Objectives

  • Understand gratitude as a relationship-building practice
  • Distinguish personal appreciation from routine acknowledgment
  • Design timely and authentic moments of recognition
  • Use gratitude to strengthen trust and belonging

I — Impact

Impact helps supporters understand what their participation made possible. Clear, credible, and human communication connects a contribution to outcomes without exaggeration or organizational self-congratulation.

Learning Objectives

  • Translate programs and results into meaningful impact communication
  • Connect individual participation with the larger mission
  • Combine stories, evidence, and accountability
  • Communicate progress honestly, including what remains unfinished

V — Voice

Voice gives supporters meaningful opportunities to share ideas, experiences, questions, and perspectives. Listening strengthens agency and helps people see themselves as participants in the organization rather than as names on a list.

Learning Objectives

  • Understand why being heard strengthens belonging
  • Create practical opportunities for feedback and contribution
  • Listen beyond formal surveys
  • Use supporter insight without promising that every suggestion will be adopted

E — Engagement

Engagement creates meaningful ways for people to participate according to their interests, abilities, relationships, and available time. It can include giving, volunteering, mentoring, advocating, convening, learning, or introducing others to the mission.

Learning Objectives

  • Expand participation beyond financial giving
  • Match opportunities with supporter interests and capacity
  • Create low-barrier pathways into deeper involvement
  • Build recurring rhythms of participation and community connection

GIVE Is a System, Not a Checklist

GIVE is not a one-time sequence completed after a donation. Each element reinforces the others, and the cycle repeats across the supporter’s relationship with the organization.

Gratitude

Impact

Voice

Engagement

You are seen and appreciated.

You understand the difference you make.

Your perspective matters.

You have meaningful ways to participate.

As participation deepens, new opportunities for gratitude, impact, voice, and engagement emerge. The result is a renewable relationship rather than a series of disconnected communications.

The GIVE Framework and the GIVE System

The GIVE Framework explains the four relationship principles. The GIVE System translates those principles into repeatable organizational practices.

GIVE Framework

GIVE System
Defines the relationship principles
Builds the principles into regular operations
Explains why each element matters
Shows when and how each element is practiced
Guides communication and engagement
Creates shared habits across leaders, staff, board members, and volunteers
Can be adapted to different communities
Uses simple routines, ownership, and measurement to support consistency

The Six Educational Modules

Module 1 — From Transactions to Relationships 

Understand the limitations of ask-centered engagement and the foundations of relationship-centered participation. 

Module 2 — Gratitude 

Create authentic appreciation that recognizes people, strengthens connection, and builds trust. 

Module 3 — Impact 

Communicate outcomes through credible evidence, human stories, and clear accountability. 

Module 4 — Voice 

Develop ways for supporters to be heard and to contribute insight, experience, and perspective. 

Module 5 — Engagement 

Design inclusive pathways for giving, volunteering, mentoring, advocacy, learning, and community participation. 

Module 6 — Building the GIVE System 

Integrate GIVE into leadership, board practice, communication rhythms, technology, measurement, and the broader ICCO® model. 

GIVE and ICCO®

GIVE and ICCO® are complementary, but they answer different questions.

ICCO® asks: How can a mission-driven organization build identity, trust, belonging, continuity, and sustainable community?

GIVE asks: How should the organization consistently relate to people so that they feel appreciated, informed, heard, and meaningfully involved?
GIVE is a practical expression of ICCO®. It turns identity-centered principles into everyday supporter experiences and organizational habits.

Informed by The GIVE Study

The GIVE Study prospectively examined relationship-centered practices within GOSUMEC Foundation USA during 2025. The organization served a community of about 400 households and operated without paid staff.
Observed outcome
2025 result
Recurring donor growth
106.7% increase
Recurring donor retention
97.8%
One-time donor conversion
35.2%
Recurring share of active donors
80.9%
Email open rate
59.5%
These results describe one organization in a specific setting. They do not establish that GIVE alone caused the outcomes. They provide practice-based evidence and a foundation for continued study, adaptation, and learning.

Who Should Participate?

  • Nonprofit leaders and executive directors
  • Board members and trustees
  • Fundraisers and development professionals
  • Volunteer-led and small nonprofit organizations
  • Alumni and membership organizations
  • Community organizers, volunteers, and advocates
  • Students and educators in philanthropy and nonprofit leadership
  • Researchers interested in donor behavior and community-centered organizational design

Educational Outcomes

1. Define the GIVE Framework

Explain Gratitude, Impact, Voice, and Engagement and how the elements reinforce one another.

2. Evaluate Current Practices

Assess communications, stewardship, and participation opportunities through a GIVE lens.

3. Strengthen Supporter Relationships

Develop practices that help people feel appreciated, informed, heard, and involved.

4. Expand Participation

Create meaningful pathways beyond financial transactions.

5. Build a Repeatable System

Integrate GIVE into organizational roles, communication rhythms, technology, and measurement.

6. Connect GIVE with ICCO®

Apply GIVE as an operating pathway within an identity-centered, trust-based community organization.

About the Creator

Dr. Sanjay Bindra, MD

Dr. Sanjay Bindra is a physician, nonprofit founder, researcher, and educator focused on behavioral philanthropy, donor retention, community participation, and trust-centered organizational design.

He serves as President and Co-Founder of GOSUMEC Foundation USA, a volunteer-led nonprofit organization dedicated to supporting medical education and building perpetual scholarship endowments.

Dr. Bindra developed the GIVE Framework and the ICCO® model and served as principal investigator of The GIVE Study, a prospective field study examining sustainable giving within a small nonprofit organization.

His work explores how gratitude, impact, voice, engagement, identity, governance, and community participation can contribute to durable relationships and long-term organizational sustainability.

Frequently Asked Questions

Your Title Goes Here

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Is GIVE a fundraising methodology?
GIVE can strengthen fundraising, but it is broader than solicitation. It is a relationship-centered framework for communication, stewardship, listening, participation, and community building.
What is the difference between the GIVE Framework and the GOSUMEC GIVE System?
The framework defines the four principles. The system translates them into repeatable organizational practices, responsibilities, communication rhythms, and measures.
How is GIVE different from ICCO®?
ICCO® is the broader organizational model centered on identity, trust, belonging, community, and continuity. GIVE is a practical pathway for creating those conditions through everyday supporter relationships.
Is the educational series free?
Yes. The educational video series is offered as a free resource for nonprofit and community leaders.
Is prior fundraising experience required?
No. The series is designed for participants with varied levels of experience, including board members, volunteers, students, and first-time nonprofit leaders.
Is GIVE supported by research?
GIVE was developed through practice at GOSUMEC Foundation USA and informed by The GIVE Study. The study provides context-specific field evidence and is intended to encourage further learning and research, not universal causal claims.
Can organizations apply the GIVE System?
Yes. Organizations can adapt the principles to their mission, community, size, culture, and resources. Authenticity and consistency matter more than complexity.

Certificate of Completion

Participants who complete all six educational modules may request a GOSUMEC GIVE Certificate of Completion acknowledging participation in the educational series.

Educational Use and Trademark Notice

The GIVE System and its educational materials were developed by Dr. Sanjay Bindra through GOSUMEC Foundation USA for nonprofit education, training, presentations, workshops, publications, and online learning.

ICCO® is a registered trademark of Dr. Sanjay Bindra. Identity-Centered Community Organization™ is used as the expanded form of the ICCO® mark. All rights reserved.